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THE PRETEND BLOG

Information and news about the brands we stock, product drops and more...

Footprint Insoles - Supercharge Your Skate Shoes!

Footprint Insoles are a revolutionary brand of insoles for skate shoes that are designed to provide ultimate comfort and protection to your feet while skating. The brand was founded in...

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Obey - Andre The Giant Has A Posse!

Obey is a clothing brand that has become synonymous with street art and contemporary streetwear. The brand was founded in 2001 by prolific street artist and longtime skateboarder Shepard Fairey. Obey's...

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Deus Ex Machina - God From The Machine

Deus Ex Machina, the Australian motorcycle and fashion brand, began its journey in 2006. The company was founded by Dare Jennings, an Australian motorcycling enthusiast, who wanted to bring together...

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