BUILT TO WORK

BRIXTON

WORK IN PROGRESS

CARHARTT WIP

WORKWEAR LEGENDS

DICKIES

THE GREATEST CAP CO.

NEW ERA

LATEST CLOTHING

RVCA Vacancy Shirt - Ceramic - Pretend Supply Co. RVCA Vacancy Shirt - Ceramic RVCA Vacancy Shirt - Ceramic RVCA Vacancy Shirt - Ceramic - Pretend Supply Co.
M
L
XL
RVCA Vacancy Shirt - Ceramic £60.00
RVCA Exotica Stripe Shirt - Natural - Pretend Supply Co. RVCA Exotica Stripe Shirt - Natural RVCA Exotica Stripe Shirt - Natural - Pretend Supply Co. RVCA Exotica Stripe Shirt - Natural - Pretend Supply Co.
M
L
XL
RVCA Exotica Stripe Shirt - Natural £60.00
RVCA Resort Shirt - Oatmeal - Pretend Supply Co. RVCA Resort Shirt - Oatmeal - Pretend Supply Co. RVCA Resort Shirt - Oatmeal - Pretend Supply Co. RVCA Resort Shirt - Oatmeal - Pretend Supply Co.
M
L
XL
RVCA Resort Shirt - Oatmeal £60.00
RVCA LA Eye Floral Shirt - Light Khaki - Pretend Supply Co. RVCA LA Eye Floral Shirt - Light Khaki - Pretend Supply Co. RVCA LA Eye Floral Shirt - Light Khaki RVCA LA Eye Floral Shirt - Light Khaki - Pretend Supply Co.
M
L
XL
RVCA LA Eye Floral Shirt - Light Khaki £60.00
RVCA LA Ornament Shirt - Ochre - Pretend Supply Co. RVCA LA Ornament Shirt - Ochre RVCA LA Ornament Shirt - Ochre RVCA LA Ornament Shirt - Ochre - Pretend Supply Co.
M
L
XL
RVCA LA Ornament Shirt - Ochre £60.00
RVCA Mission 2 Trucker Cap - Garage Blue/Camo - Pretend Supply Co. RVCA Mission 2 Trucker Cap - Garage Blue/Camo - Pretend Supply Co. RVCA Mission 2 Trucker Cap - Garage Blue/Camo RVCA Mission 2 Trucker Cap - Garage Blue/Camo - Pretend Supply Co.
RVCA Mission 2 Trucker Cap - Garage Blue/Camo £32.00
RVCA Mission 2 Trucker Cap - Camel/Camo - Pretend Supply Co. RVCA Mission 2 Trucker Cap - Camel/Camo - Pretend Supply Co. RVCA Mission 2 Trucker Cap - Camel/Camo - Pretend Supply Co. RVCA Mission 2 Trucker Cap - Camel/Camo - Pretend Supply Co.
RVCA Mission 2 Trucker Cap - Camel/Camo £32.00
RVCA Deth Valley T-Shirt - White - Pretend Supply Co. RVCA Deth Valley T-Shirt - White - Pretend Supply Co. RVCA Deth Valley T-Shirt - White - Pretend Supply Co. RVCA Deth Valley T-Shirt - White - Pretend Supply Co.
M
L
XL
RVCA Deth Valley T-Shirt - White £32.00
Obey Uplift T-Shirt - Vintage Black - Pretend Supply Co. Obey Uplift T-Shirt - Vintage Black - Pretend Supply Co. Obey Uplift T-Shirt - Vintage Black - Pretend Supply Co. Obey Uplift T-Shirt - Vintage Black - Pretend Supply Co.
M
L
XL
Obey Uplift T-Shirt - Vintage Black £40.00
Obey Permission T-Shirt - Silver Grey - Pretend Supply Co. Obey Permission T-Shirt - Silver Grey - Pretend Supply Co. Obey Permission T-Shirt - Silver Grey - Pretend Supply Co. Obey Permission T-Shirt - Silver Grey - Pretend Supply Co.
M
L
XL
Obey Permission T-Shirt - Silver Grey £40.00
Obey Target Icon T-Shirt - White - Pretend Supply Co. Obey Target Icon T-Shirt - White - Pretend Supply Co. Obey Target Icon T-Shirt - White - Pretend Supply Co. Obey Target Icon T-Shirt - White - Pretend Supply Co.
M
L
XL
Obey Target Icon T-Shirt - White £40.00
Obey Maxwell Woven Shirt - Chocolate Multi - Pretend Supply Co. Obey Maxwell Woven Shirt - Chocolate Multi - Pretend Supply Co. Obey Maxwell Woven Shirt - Chocolate Multi - Pretend Supply Co. Obey Maxwell Woven Shirt - Chocolate Multi - Pretend Supply Co.
M
L
XL
Obey Maxwell Woven Shirt - Chocolate Multi £90.00
Obey Jacques Woven Shirt - Mauve Multi - Pretend Supply Co. Obey Jacques Woven Shirt - Mauve Multi - Pretend Supply Co. Obey Jacques Woven Shirt - Mauve Multi - Pretend Supply Co. Obey Jacques Woven Shirt - Mauve Multi - Pretend Supply Co.
M
L
XL
Obey Jacques Woven Shirt - Mauve Multi £90.00
Vans Classic Patch Curved Bill Trucker Cap - White/Marmalade - Pretend Supply Co. Vans Classic Patch Curved Bill Trucker Cap - White/Marmalade - Pretend Supply Co. Vans Classic Patch Curved Bill Trucker Cap - White/Marmalade - Pretend Supply Co. Vans Classic Patch Curved Bill Trucker Cap - White/Marmalade - Pretend Supply Co.
Vans Classic Patch Curved Bill Trucker Cap - White/Marmalade £24.00
Deus Ex Machina Pill Trucker Cap - Legion Blue Deus Ex Machina Pill Trucker Cap - Legion Blue - Pretend Supply Co. Deus Ex Machina Pill Trucker Cap - Legion Blue Deus Ex Machina Pill Trucker Cap - Legion Blue - Pretend Supply Co.
Deus Ex Machina Pill Trucker Cap - Legion Blue £35.00
Deus Ex Machina Shield Trucker Cap - Shale Green Deus Ex Machina Shield Trucker Cap - Shale Green Deus Ex Machina Shield Trucker Cap - Shale Green Deus Ex Machina Shield Trucker Cap - Shale Green
Deus Ex Machina Shield Trucker Cap - Shale Green £35.00

ADIDAS

SHOP NOW

GLOBE

SHOP NOW

NEW BALANCE

SHOP NOW

VANS

SHOP NOW

LATEST FOOTWEAR

Adidas Tyshawn II Shoes - Mesa/Core Black/Gum 5 - Pretend Supply Co. Adidas Tyshawn II Shoes - Mesa/Core Black/Gum 5 Adidas Tyshawn II Shoes - Mesa/Core Black/Gum 5 - Pretend Supply Co. Adidas Tyshawn II Shoes - Mesa/Core Black/Gum 5 - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Tyshawn II Shoes - Mesa/Core Black/Gum 5 £85.00
Sold out Adidas Samba ADV Shoes - Chalk White/Grey One/Carbon - Pretend Supply Co. Adidas Samba ADV Shoes - Chalk White/Grey One/Carbon Adidas Samba ADV Shoes - Chalk White/Grey One/Carbon - Pretend Supply Co. Adidas Samba ADV Shoes - Chalk White/Grey One/Carbon - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Samba ADV Shoes - Chalk White/Grey One/Carbon £85.00
Adidas Tyshawn Low Shoes - FTW White/FTW White/Gold Metallic - Pretend Supply Co. Adidas Tyshawn Low Shoes - FTW White/FTW White/Gold Metallic Adidas Tyshawn Low Shoes - FTW White/FTW White/Gold Metallic Adidas Tyshawn Low Shoes - FTW White/FTW White/Gold Metallic - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Tyshawn Low Shoes - FTW White/FTW White/Gold Metallic £80.00
Adidas Busenitz Shoes - Magic Beige/Bronze Strata/Gum - Pretend Supply Co. Adidas Busenitz Shoes - Magic Beige/Bronze Strata/Gum Adidas Busenitz Shoes - Magic Beige/Bronze Strata/Gum - Pretend Supply Co. Adidas Busenitz Shoes - Magic Beige/Bronze Strata/Gum - Pretend Supply Co.
UK8
UK9
UK9.5
UK11
Adidas Busenitz Shoes - Magic Beige/Bronze Strata/Gum £80.00
New Balance NM306 Jamie Foy Shoes - Sea Salt/Green New Balance NM306 Jamie Foy Shoes - Sea Salt/Green New Balance NM306 Jamie Foy Shoes - Sea Salt/Green New Balance NM306 Jamie Foy Shoes - Sea Salt/Green - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM306 Jamie Foy Shoes - Sea Salt/Green £80.00
New Balance NM440 V2 Trail Shoes - Sea Salt/Deep Ocean - Pretend Supply Co. New Balance NM440 V2 Trail Shoes - Sea Salt/Deep Ocean - Pretend Supply Co. New Balance NM440 V2 Trail Shoes - Sea Salt/Deep Ocean - Pretend Supply Co. New Balance NM440 V2 Trail Shoes - Sea Salt/Deep Ocean - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM440 V2 Trail Shoes - Sea Salt/Deep Ocean £95.00
Adidas Aloha Super Shoes - Legend Ink/Clear Sky/Gum - Pretend Supply Co. Adidas Aloha Super Shoes - Legend Ink/Clear Sky/Gum - Pretend Supply Co. Adidas Aloha Super Shoes - Legend Ink/Clear Sky/Gum - Pretend Supply Co. Adidas Aloha Super Shoes - Legend Ink/Clear Sky/Gum - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Aloha Super Shoes - Legend Ink/Clear Sky/Gum £85.00
Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co. Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co. Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co. Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co.
UK8
UK9.5
UK10
UK10.5
UK11
Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy £85.00
Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic £85.00
New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co. New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co. New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co. New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM600 Tom Knox Shoes - White/Black £90.00
New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co.
UK8
UK9.5
UK10
New Balance NM1010 Tiago Lamos Shoes - White/White £95.00
New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co. New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co. New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co. New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM480 Shoes - Workwear/Black £90.00
New Balance NM480 Shoes - Black/Grey - Pretend Supply Co. New Balance NM480 Shoes - Black/Grey - Pretend Supply Co. New Balance NM480 Shoes - Black/Grey - Pretend Supply Co. New Balance NM480 Shoes - Black/Grey - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM480 Shoes - Black/Grey £90.00
New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM1010 Tiago Lamos Shoes - Black/White £95.00
Save 30% Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co. Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co. Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co. Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co.
UK9
UK10
UK11
UK12
Vans Skate Old Skool Shoes - Wrapped Deep Navy/White £70.00 £49.00
Sold out New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black - Pretend Supply Co. New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black - Pretend Supply Co. New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black £100.00 £70.00

BONES

SHOP NOW

POLAR

SHOP NOW

POWELL

SHOP NOW

SKATE CAFE

SHOP NOW

LATEST SKATEBOARDING

Carhartt Summertime Special Deck - 8.5" - Pretend Supply Co. Carhartt Summertime Special Deck - 8.5" - Pretend Supply Co.
Carhartt Summertime Special Deck - 8.5" £75.00
Carhartt Delicatessen Deck - 8.375" - Pretend Supply Co. Carhartt Delicatessen Deck - 8.375" - Pretend Supply Co.
Carhartt Delicatessen Deck - 8.375" £75.00
Carhartt A Real Treat Deck - 8.25" - Pretend Supply Co. Carhartt A Real Treat Deck - 8.25" - Pretend Supply Co.
Carhartt A Real Treat Deck - 8.25" £75.00
Chocolate McFetridge Drips James Capps Deck - 8.5" - Pretend Supply Co. Chocolate McFetridge Drips James Capps Deck - 8.5" - Pretend Supply Co.
Chocolate McFetridge Drips James Capps Deck - 8.5" £70.00
Chocolate McFetridge Drips Carl Aiken Deck - 8.6" - Pretend Supply Co. Chocolate McFetridge Drips Carl Aiken Deck - 8.6" - Pretend Supply Co.
Chocolate McFetridge Drips Carl Aiken Deck - 8.6" £70.00
Girl Modernica x Lance Mountain Rick McCrank Deck - 8.25" TWIN - Pretend Supply Co. Girl Modernica x Lance Mountain Rick McCrank Deck - 8.25" TWIN - Pretend Supply Co.
Girl Modernica x Lance Mountain Rick McCrank Deck - 8.25" TWIN £70.00
Girl Modernica x Mark Gonzales Tyler Pacheco Deck - 8.375" - Pretend Supply Co. Girl Modernica x Mark Gonzales Tyler Pacheco Deck - 8.375" - Pretend Supply Co.
Girl Modernica x Mark Gonzales Tyler Pacheco Deck - 8.375" £70.00
Girl Modernica x Ed Templeton Breana Geering Deck - 8.0" - Pretend Supply Co. Girl Modernica x Ed Templeton Breana Geering Deck - 8.0" - Pretend Supply Co.
Girl Modernica x Ed Templeton Breana Geering Deck - 8.0" £70.00
Palace S38 Pro Lucas Puig Deck - 8.2" - Pretend Supply Co. Palace S38 Pro Lucas Puig Deck - 8.2" - Pretend Supply Co.
Palace S38 Pro Lucas Puig Deck - 8.2" £58.00
Bones X-Formula V7 Double Lock 99a Wheels - 56mm Bones X - Formula V7 Double Lock 99a Wheels - 56mm - Pretend Supply Co.
Bones X-Formula V7 Double Lock 99a Wheels - 56mm £60.00
Bones X-Formula V7 Double Lock 99a Wheels - 54mm Bones X - Formula V7 Double Lock 99a Wheels - 54mm - Pretend Supply Co.
Bones X-Formula V7 Double Lock 99a Wheels - 54mm £60.00
Bones X-Formula V7 Double Lock 97a Wheels - 56mm Bones X - Formula V7 Double Lock 97a Wheels - 56mm - Pretend Supply Co.
Bones X-Formula V7 Double Lock 97a Wheels - 56mm £60.00
Globe Goodstock Complete Skateboard - 7.75" - Pretend Supply Co. Globe Goodstock Complete Skateboard - 7.75" - Pretend Supply Co. Globe Goodstock Complete Skateboard - 7.75" - Pretend Supply Co.
Globe Goodstock Complete Skateboard - 7.75" £70.00
Globe Goodstock Complete Skateboard - 8.0" - Pretend Supply Co. Globe Goodstock Complete Skateboard - 8.0" - Pretend Supply Co. Globe Goodstock Complete Skateboard - 8.0" - Pretend Supply Co.
Globe Goodstock Complete Skateboard - 8.0" £70.00
Carhartt WIP x ACE AF1 Skate Tool - Black - Pretend Supply Co. Carhartt WIP x ACE AF1 Skate Tool - Black - Pretend Supply Co. Carhartt WIP x ACE AF1 Skate Tool - Black - Pretend Supply Co.
Carhartt WIP x ACE AF1 Skate Tool - Black £30.00
Carhartt WIP x Ace AF1 55 Trucks - Raw/Carhartt Orange - Pretend Supply Co. Carhartt WIP x Ace AF1 55 Trucks - Raw/Carhartt Orange - Pretend Supply Co. Carhartt WIP x Ace AF1 55 Trucks - Raw/Carhartt Orange - Pretend Supply Co. Carhartt WIP x Ace AF1 55 Trucks - Raw/Carhartt Orange - Pretend Supply Co.
Carhartt WIP x Ace AF1 55 Trucks - Raw/Carhartt Orange £75.00
FREE SHIPPING

Free Shipping Over £80

30 DAY RETURNS

Not quite right?

VISIT OUR STORE

Come and say 'Hi'!

GIFT VOUCHERS AVAILABLE

Not Sure What To Buy?

Latest News

View all posts
Discover the Perfect Blend of Comfort and Cool in New Balance's Spring 2025 Line - Pretend Supply Co.
Discover the Perfect Blend of Comfort and Cool in New Balance's Spring 2025 Line

Get ready, skateboarding enthusiasts and fashion-forward folks, to dive into the exciting world of New Balance Numeric's Spring 2025 apparel line. This new collection is all about blending comfort with...

Read more
Trust the Process: The Authentic Story Behind New Era Cap and Its Latest Spring 2025 Headwear - Pretend Supply Co.
Trust the Process: The Authentic Story Behind New Era Cap and Its Latest Spring 2025 Headwear

New Era Cap's journey is a classic tale of passion and innovation. It all started in 1920 with Ehrhardt Koch.

Read more
Unleash Your Inner Adventurer with Globe Dover Shoes and Wasted Talent - Pretend Supply Co.
Unleash Your Inner Adventurer with Globe Dover Shoes and Wasted Talent

Ready to take your adventures to the next level? Meet your new best friend: Globe Dover Shoes.

Read more