WORK IN PROGRESS

CARHARTT WIP

PREMIUM BIKE APPAREL

DEUS EX MACHINA

WORKWEAR LEGENDS

DICKIES

THE GREATEST CAP CO.

NEW ERA

LATEST CLOTHING

Save 30% Carhartt WIP Less Troubles T-Shirt - White Carhartt WIP Less Troubles T-Shirt - White
XL
Carhartt WIP Less Troubles T-Shirt - White £50.00 £35.00
Vans Classic Patch Curved Bill Trucker Cap - White/Purple Haze - Pretend Supply Co. Vans Classic Patch Curved Bill Trucker Cap - White/Purple Haze - Pretend Supply Co. Vans Classic Patch Curved Bill Trucker Cap - White/Purple Haze - Pretend Supply Co. Vans Classic Patch Curved Bill Trucker Cap - White/Purple Haze
Vans Classic Patch Curved Bill Trucker Cap - White/Purple Haze £24.00
Parlez Homerun Cap - Black - Pretend Supply Co. Parlez Homerun Cap - Black - Pretend Supply Co. Parlez Homerun Cap - Black - Pretend Supply Co. Parlez Homerun Cap - Black - Pretend Supply Co.
Parlez Homerun Cap - Black £38.00
Parlez Auden 5 Panel Cap - Multi - Pretend Supply Co. Parlez Auden 5 Panel Cap - Multi - Pretend Supply Co. Parlez Auden 5 Panel Cap - Multi - Pretend Supply Co. Parlez Auden 5 Panel Cap - Multi - Pretend Supply Co.
Parlez Auden 5 Panel Cap - Multi £40.00
Parlez Ripley Fleece - Multi - Pretend Supply Co. Parlez Ripley Fleece - Multi - Pretend Supply Co. Parlez Ripley Fleece - Multi - Pretend Supply Co. Parlez Ripley Fleece - Multi - Pretend Supply Co.
M
L
Parlez Ripley Fleece - Multi £120.00
Parlez Pinnacle Jacket - Multi - Pretend Supply Co. Parlez Pinnacle Jacket - Multi - Pretend Supply Co. Parlez Pinnacle Jacket - Multi - Pretend Supply Co. Parlez Pinnacle Jacket - Multi - Pretend Supply Co.
M
L
Parlez Pinnacle Jacket - Multi £100.00
Brixton Brood Snap Cap - Khaki/Brown Plaid Brixton Brood Snap Cap - Khaki/Brown Plaid Brixton Brood Snap Cap - Khaki/Brown Plaid Brixton Brood Snap Cap - Khaki/Brown Plaid
S
M
L
XL
Brixton Brood Snap Cap - Khaki/Brown Plaid £45.00
Pretend High Fashion Polo T-Shirt - Aloe Green Pretend High Fashion Polo T-Shirt - Aloe Green - Pretend Supply Co. Pretend High Fashion Polo T-Shirt - Aloe Green Pretend High Fashion Polo T-Shirt - Aloe Green
M
L
XL
Pretend High Fashion Polo T-Shirt - Aloe Green £25.00
Pretend High Fashion Milan T-Shirt - Stone Pretend High Fashion Milan T-Shirt - Stone Pretend High Fashion Milan T-Shirt - Stone Pretend High Fashion Milan T-Shirt - Stone
M
L
XL
Pretend High Fashion Milan T-Shirt - Stone £25.00
Pretend x The Eagle Tavern Cruzin' Beer Collectors Set Pretend x The Eagle Tavern Cruzin' Beer Collectors Set - Pretend Supply Co. Pretend x The Eagle Tavern Cruzin' Beer Collectors Set Pretend x The Eagle Tavern Cruzin' Beer Collectors Set - Pretend Supply Co.
S
M
L
XL
XXL
Pretend x The Eagle Tavern Cruzin' Beer Collectors Set £35.00
Carhartt WIP Pocket T-Shirt - Black - Pretend Supply Co. Carhartt WIP Pocket T-Shirt - Black Carhartt WIP Pocket T-Shirt - Black - Pretend Supply Co. Carhartt WIP Pocket T-Shirt - Black - Pretend Supply Co.
S
M
L
XL
Carhartt WIP Pocket T-Shirt - Black £35.00
New Balance French Terry Hooded Sweatshirt - Black - Pretend Supply Co. New Balance French Terry Hooded Sweatshirt - Black - Pretend Supply Co. New Balance French Terry Hooded Sweatshirt - Black - Pretend Supply Co. New Balance French Terry Hooded Sweatshirt - Black - Pretend Supply Co.
M
L
XL
New Balance French Terry Hooded Sweatshirt - Black £80.00
New Balance French Terry Sweatshirt - Black - Pretend Supply Co. New Balance French Terry Sweatshirt - Black - Pretend Supply Co. New Balance French Terry Sweatshirt - Black - Pretend Supply Co. New Balance French Terry Sweatshirt - Black - Pretend Supply Co.
M
L
XL
New Balance French Terry Sweatshirt - Black £70.00
New Balance Longsleeve Henley T-Shirt - Oatmeal - Pretend Supply Co. New Balance Longsleeve Henley T-Shirt - Oatmeal - Pretend Supply Co. New Balance Longsleeve Henley T-Shirt - Oatmeal - Pretend Supply Co. New Balance Longsleeve Henley T-Shirt - Oatmeal
M
L
XL
New Balance Longsleeve Henley T-Shirt - Oatmeal £55.00
New Balance Numeric Stripe T-Shirt - Black - Pretend Supply Co. New Balance Numeric Stripe T-Shirt - Black - Pretend Supply Co. New Balance Numeric Stripe T-Shirt - Black - Pretend Supply Co. New Balance Numeric Stripe T-Shirt - Black - Pretend Supply Co.
M
L
XL
New Balance Numeric Stripe T-Shirt - Black £40.00
New Balance Numeric Stripe T-Shirt - New Spruce - Pretend Supply Co. New Balance Numeric Stripe T-Shirt - New Spruce New Balance Numeric Stripe T-Shirt - New Spruce - Pretend Supply Co. New Balance Numeric Stripe T-Shirt - New Spruce
M
L
XL
New Balance Numeric Stripe T-Shirt - New Spruce £40.00

ADIDAS

SHOP NOW

LAST RESORT

SHOP NOW

NEW BALANCE

SHOP NOW

VANS

SHOP NOW

LATEST FOOTWEAR

Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co. Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co. Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co. Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy - Pretend Supply Co.
UK8
UK9.5
UK10
UK10.5
UK11
Adidas Centennial 85 Low ADV Shoes - Carbon/Grey Heather/Navy £85.00
Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Samba ADV Shoes - Silver Green/Wonder White/Gold Metallic £85.00
Adidas Campus 00s Shoes - Core Black/FTW White/Off White - Pretend Supply Co. Adidas Campus 00s Shoes - Core Black/FTW White/Off White - Pretend Supply Co. Adidas Campus 00s Shoes - Core Black/FTW White/Off White - Pretend Supply Co. Adidas Campus 00s Shoes - Core Black/FTW White/Off White - Pretend Supply Co.
UK8
UK9
UK11
Adidas Campus 00s Shoes - Core Black/FTW White/Off White £90.00
New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co. New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co. New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co. New Balance NM600 Tom Knox Shoes - White/Black - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM600 Tom Knox Shoes - White/Black £90.00
New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - White/White - Pretend Supply Co.
UK8
UK9.5
UK10
New Balance NM1010 Tiago Lamos Shoes - White/White £95.00
New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co. New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co. New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co. New Balance NM480 Shoes - Workwear/Black - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM480 Shoes - Workwear/Black £90.00
New Balance NM480 Shoes - Black/Grey - Pretend Supply Co. New Balance NM480 Shoes - Black/Grey - Pretend Supply Co. New Balance NM480 Shoes - Black/Grey - Pretend Supply Co. New Balance NM480 Shoes - Black/Grey - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM480 Shoes - Black/Grey £90.00
New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co. New Balance NM1010 Tiago Lamos Shoes - Black/White - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM1010 Tiago Lamos Shoes - Black/White £95.00
Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co. Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co. Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co. Vans Skate Old Skool Shoes - Wrapped Deep Navy/White - Pretend Supply Co.
UK9
UK10
UK11
UK12
Vans Skate Old Skool Shoes - Wrapped Deep Navy/White £70.00
New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black - Pretend Supply Co. New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black - Pretend Supply Co. New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM808 Tiago Lamos Shoes - Sea Salt/Black £100.00
New Balance NM306 Jamie Foy Shoes - Incense/Ice Blue - Pretend Supply Co. New Balance NM306 Jamie Foy Shoes - Incense/Ice Blue - Pretend Supply Co. New Balance NM306 Jamie Foy Shoes - Incense/Ice Blue - Pretend Supply Co. New Balance NM306 Jamie Foy Shoes - Incense/Ice Blue - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
New Balance NM306 Jamie Foy Shoes - Incense/Ice Blue £80.00
Adidas Tyshawn Low Shoes - Silver Pebble/Grey Three/Gold Metallic - Pretend Supply Co. Adidas Tyshawn Low Shoes - Silver Pebble/Grey Three/Gold Metallic - Pretend Supply Co. Adidas Tyshawn Low Shoes - Silver Pebble/Grey Three/Gold Metallic - Pretend Supply Co. Adidas Tyshawn Low Shoes - Silver Pebble/Grey Three/Gold Metallic - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Tyshawn Low Shoes - Silver Pebble/Grey Three/Gold Metallic £80.00
Adidas Busenitz Shoes - Core Black/Zero Metallic/Better Scarlet - Pretend Supply Co. Adidas Busenitz Shoes - Core Black/Zero Metallic/Better Scarlet - Pretend Supply Co. Adidas Busenitz Shoes - Core Black/Zero Metallic/Better Scarlet - Pretend Supply Co. Adidas Busenitz Shoes - Core Black/Zero Metallic/Better Scarlet - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Busenitz Shoes - Core Black/Zero Metallic/Better Scarlet £80.00
Adidas Tyshawn II Shoes - Shadow Fig/Grey Five/Core Black - Pretend Supply Co. Adidas Tyshawn II Shoes - Shadow Fig/Grey Five/Core Black - Pretend Supply Co. Adidas Tyshawn II Shoes - Shadow Fig/Grey Five/Core Black - Pretend Supply Co. Adidas Tyshawn II Shoes - Shadow Fig/Grey Five/Core Black - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Tyshawn II Shoes - Shadow Fig/Grey Five/Core Black £85.00
Adidas Samba ADV Shoes - FTW White/Collegiate Purple/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - FTW White/Collegiate Purple/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - FTW White/Collegiate Purple/Gold Metallic - Pretend Supply Co. Adidas Samba ADV Shoes - FTW White/Collegiate Purple/Gold Metallic - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Samba ADV Shoes - FTW White/Collegiate Purple/Gold Metallic £90.00
Adidas Tyshawn II Shoes - Cloud White/Core Black/Collegiate Navy - Pretend Supply Co. Adidas Tyshawn II Shoes - Cloud White/Core Black/Collegiate Navy - Pretend Supply Co. Adidas Tyshawn II Shoes - Cloud White/Core Black/Collegiate Navy - Pretend Supply Co. Adidas Tyshawn II Shoes - Cloud White/Core Black/Collegiate Navy - Pretend Supply Co.
UK8
UK9
UK9.5
UK10
UK11
Adidas Tyshawn II Shoes - Cloud White/Core Black/Collegiate Navy £85.00

BONES

SHOP NOW

POLAR

SHOP NOW

POWELL

SHOP NOW

SKATE CAFE

SHOP NOW

LATEST SKATEBOARDING

Sold out Girl Pictionary Reissue Eric Koston Deck - 7.5" 'Blind Bag' - Pretend Supply Co. Girl Pictionary Reissue Eric Koston Deck - 7.5" 'Blind Bag' - Pretend Supply Co.
Girl Pictionary Reissue Eric Koston Deck - 7.5" 'Blind Bag' £85.00
Chocolate McFetridge Drips James Capps Deck - 8.5" - Pretend Supply Co. Chocolate McFetridge Drips James Capps Deck - 8.5" - Pretend Supply Co.
Chocolate McFetridge Drips James Capps Deck - 8.5" £70.00
Chocolate McFetridge Drips Carl Aiken Deck - 8.6" - Pretend Supply Co. Chocolate McFetridge Drips Carl Aiken Deck - 8.6" - Pretend Supply Co.
Chocolate McFetridge Drips Carl Aiken Deck - 8.6" £70.00
Girl Modernica x Lance Mountain Rick McCrank Deck - 8.25" TWIN - Pretend Supply Co. Girl Modernica x Lance Mountain Rick McCrank Deck - 8.25" TWIN - Pretend Supply Co.
Girl Modernica x Lance Mountain Rick McCrank Deck - 8.25" TWIN £70.00
Girl Modernica x Natas Kaupas Rowan Davis Deck - 8.125" - Pretend Supply Co. Girl Modernica x Natas Kaupas Rowan Davis Deck - 8.125" - Pretend Supply Co.
Girl Modernica x Natas Kaupas Rowan Davis Deck - 8.125" £70.00
Girl Modernica x Mark Gonzales Tyler Pacheco Deck - 8.375" - Pretend Supply Co. Girl Modernica x Mark Gonzales Tyler Pacheco Deck - 8.375" - Pretend Supply Co.
Girl Modernica x Mark Gonzales Tyler Pacheco Deck - 8.375" £70.00
Girl Modernica x Ed Templeton Breana Geering Deck - 8.0" - Pretend Supply Co. Girl Modernica x Ed Templeton Breana Geering Deck - 8.0" - Pretend Supply Co.
Girl Modernica x Ed Templeton Breana Geering Deck - 8.0" £70.00
Sold out Palace Racey Deck - 8.375" - Pretend Supply Co. Palace Racey Deck - 8.375" - Pretend Supply Co.
Palace Racey Deck - 8.375" £58.00
Sold out Palace Racey Deck - 8.25" - Pretend Supply Co. Palace Racey Deck - 8.25" - Pretend Supply Co.
Palace Racey Deck - 8.25" £58.00
Palace S38 Pro Lucas Puig Deck - 8.2" - Pretend Supply Co. Palace S38 Pro Lucas Puig Deck - 8.2" - Pretend Supply Co.
Palace S38 Pro Lucas Puig Deck - 8.2" £58.00
Palace S38 Pro Lucien Clarke Deck - 8.25" - Pretend Supply Co. Palace S38 Pro Lucien Clarke Deck - 8.25" - Pretend Supply Co.
Palace S38 Pro Lucien Clarke Deck - 8.25" £58.00
Bones X-Formula V7 Double Lock 99a Wheels - 56mm Bones X - Formula V7 Double Lock 99a Wheels - 56mm - Pretend Supply Co.
Bones X-Formula V7 Double Lock 99a Wheels - 56mm £60.00
Bones X-Formula V7 Double Lock 99a Wheels - 54mm Bones X - Formula V7 Double Lock 99a Wheels - 54mm - Pretend Supply Co.
Bones X-Formula V7 Double Lock 99a Wheels - 54mm £60.00
Bones X-Formula V7 Double Lock 97a Wheels - 56mm Bones X - Formula V7 Double Lock 97a Wheels - 56mm - Pretend Supply Co.
Bones X-Formula V7 Double Lock 97a Wheels - 56mm £60.00
Bones X-Formula V7 Double Lock 97a Wheels - 54mm Bones X - Formula V7 Double Lock 97a Wheels - 54mm - Pretend Supply Co.
Bones X-Formula V7 Double Lock 97a Wheels - 54mm £60.00
Globe Goodstock Complete Skateboard - 7.75" - Pretend Supply Co. Globe Goodstock Complete Skateboard - 7.75" - Pretend Supply Co. Globe Goodstock Complete Skateboard - 7.75" - Pretend Supply Co.
Globe Goodstock Complete Skateboard - 7.75" £70.00
FREE SHIPPING

Free Shipping Over £80

30 DAY RETURNS

Not quite right?

VISIT OUR STORE

Come and say 'Hi'!

GIFT VOUCHERS AVAILABLE

Not Sure What To Buy?

Latest News

View all posts
Discover the Perfect Blend of Comfort and Cool in New Balance's Spring 2025 Line - Pretend Supply Co.
Discover the Perfect Blend of Comfort and Cool in New Balance's Spring 2025 Line

Get ready, skateboarding enthusiasts and fashion-forward folks, to dive into the exciting world of New Balance Numeric's Spring 2025 apparel line. This new collection is all about blending comfort with...

Read more
Trust the Process: The Authentic Story Behind New Era Cap and Its Latest Spring 2025 Headwear - Pretend Supply Co.
Trust the Process: The Authentic Story Behind New Era Cap and Its Latest Spring 2025 Headwear

New Era Cap's journey is a classic tale of passion and innovation. It all started in 1920 with Ehrhardt Koch.

Read more
Unleash Your Inner Adventurer with Globe Dover Shoes and Wasted Talent - Pretend Supply Co.
Unleash Your Inner Adventurer with Globe Dover Shoes and Wasted Talent

Ready to take your adventures to the next level? Meet your new best friend: Globe Dover Shoes.

Read more