January 17, 2017

Polar’s rise in popularity is a result of skating style mixed with a passion for authenticity.

Polar Skate Co is a skateboarding brand born out of Malmo, Sweden. The brand is the brainchild of skate legend Pontus Alv and has created a unique and original image for itself since launching in 2011. Prior to creating Polar, Pontus was a professional skateboarder, including a stint riding for the rad 90's US brand, Mad Circle.


Since their birth, the brand has gone from strength to strength, each collection embodies their core values in it: skateboarding culture and original graphics, and each collection gets stronger and stronger each season. They’ve collaborated with brands such as Carhartt WIP and Converse to produce limited runs of apparel, hardware and footwear, which has been adopted by skaters and streetwear enthusiasts alike. 

Over here at Pretend Supply Co, we sell of range of Polar items, such as: bomber jackets, skateboard decks, t-shirts, sweatshirts, as well as the ever popular baseball cap collections which consistently use progressive and unique fabrics and textures. We also stock some pieces from their latest collaboration with ongoing Polar artist AMTK; which you can see below.