Dickies have been instrumental in bringing workwear silhouettes into the streetwear scene, largely thanks to younger people looking for an affordable and durable pair of trousers; they looked to the 874 Work Pant.
Their inception in the early 20th century was groundbreaking for the field hands and construction workers of America's blue-collared industry. In the space of 100 years Dickies’ have become synonymous with hardwearing, American workwear, traits associated with likes of Ben Davis, Carhartt and Red Wing. Originally founded as a dungarees manufacturer in 1918 by C.N. Williamson and E.E "Colonel" Dickie, later to be joined by C.Don Williamson who bought 100% of the overall company; changing the name to Williamson-Dickie Manufacturing Company, they've been producing workwear garments since their birth. The "Dickies 1922" collection sums up what it was like in the glory days with re-imagined versions of the original product; a modern twist on traditional pieces from the early days.
In the early 1990's, Dickies became an icon amongst America's teenagers who would spend their days with asphalt beneath their feet and the nights listening to the likes of Nirvana, Red Hot Chilli Peppers and 2Pac. The rugged styling of performance clothing - designed more so for work than the streets - attracted the attention of America's youth, until it eventually spread to Europe where it remains a cult brand today. Widely recognised for its horseshoe logo, attracting potential wearers much like the Sirens on the shores, the Dickies 874 Work Pant has a sturdy reputation for being accessible and affordable - ideal for the young subcultures adopting it.
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