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The shoe that changed my life.....

April 01, 2016

Okay, so the headline might be a little dramatic, but bear with me.....

About 5 years ago I had a meeting with a friend of mine who was shoe rep. He said he had something for me to look at which he thought I might like. He was right....

The product he had to show me was the new Gravis Dylan Rieder shoe, and once i'd seen that shoe I looked at everything differently. Not just the shoes I wore (and ordered for the shop) but clothing, skate hardware - everything. My eyes were opened that it was okay to dress differently from the average skateboarder, and that you should scrutinise the quality and aesthetics of what you buy.

The Pretend Supply Co is founded on the idea of selling the smarter, dressier products in skateboarding and looking back I would say that seeing the Gravis Dylan Rieder shoe for the first time is probably the catalyst for that vision. 

So although my various pairs of Dylan shoes might be dying painful, slow over worn deaths, at least I can still watch this from time to time and be thankful that someone came to show me this shoe.....

 

 






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